Successful self-marketing

Content:

1. Regional specialities conquer the market
2. What requirements must product packaging fulfil today?
3. Sales-promoting product packaging
4. Optimal packaging as an important purchase decision criterion
5. Sustainable packaging as a feature of regionality and own corporate values
6. High-quality cardboard boxes - an attractive and environmentally friendly packaging alternative
7. Which formats are suitable for product packaging?
8. Smart cardboard boxes for regional delicatessen specialities and spices
9. The perfect packaging inlay for your product
10. Our LP-Box
11. High quality wine box
12. Flexible magnetic boxes
13. More attention through individual packaging
14. LESER Packaging & More - Quality standards "made in Germany"

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High-quality and regional products are highly sought after today. The demand for local delicatessen specialities in small farm shops and farms from the immediate vicinity is growing and offers a lot of potential for direct marketers. This is because consumers are increasingly orienting themselves towards what is on offer from regional agriculture and production and are looking for high-quality products directly from their own homeland.
Trust in the quality of regional products is highly valued by consumers. The trend towards local agricultural produce can be clearly seen in the consumers' high willingness to buy. Since this market segment is in a growth phase at this time and offers promising prospects for many product suppliers, now is the best time to present one's own products to potential customers and to generate great demand with the right packaging and marketing strategy.

Whether you want to offer your products in a delicatessen, on a sales stand or sell them via online trade, - if you want to successfully distribute your product in the long term, the right packaging cannot be missing. Because its effect on the implementation of your own business venture should not be underestimated.

We offer individual packaging solutions for a variety of products. Whether spices, tea, delicatessen specialities or other domestic products - at LESER you get the optimal secondary packaging for a variety of products from the gourmet sector. Contact us for a personal consultation!

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The conscious use of natural resources and the preference for regional products and organic produce among consumers are shaping consumption and purchasing behaviour as never before. Environmentally friendly product packaging helps to manage sustainably and is becoming increasingly important, especially for regional specialities. This is also reflected in the requirements for optimal product packaging.

The following aspects are considered:

• Environmentally friendly material
• Sustainability
• Value
• Protective function
• Stability
• Construction
• Optimal format
• Practical handling
• Reusability 

The elegant square cardboard box with dimensions of 180x180x65 mm (WxDxH) and a lid height of 20 mm has proven to be an absolute all-rounder. Because of its optimal format, it lends itself to diverse subject areas and has proven itself as packaging for a wide variety of product and gift items! With a volume of 2.1 litres, the smart cardboard box is suitable for books, CDs, savouries, sweets or mixtures of all of these and is available in black and white. Choose one piece in black and the other in white for a fancy and simple look at the same time! Set accents and ensure recognition with your original packaging.

You can order our versatile cardboard boxes in white and black even in smaller quantities.

Do you want an unusual and speaking packaging? Of course, you can also design your very special packaging in this format. We use a variety of techniques to create completely individual product packaging for our customers. Find out about our design options on the interactive packaging finishing & printing page!

The special feature of this high-quality cardboard box is the extra-high lid. This sophisticated variant impresses with its appealing appearance, but above all with its super-stable construction. This box also leaves plenty of scope for individual design and is very flexible in use.
The high lid closes the box tightly and securely. This makes it particularly robust and offers additional protection for the contents. The exclusive cardboard box is available in various formats and is suitable for a variety of products from a wide range of sectors and especially as secondary packaging for various delicatessen specialities.

Are you interested in this special box? Contact us for a personal consultation or send us your enquiry right away! Our advisors will be happy to inform you about the available formats and the possibilities of individual design.

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We offer individual packaging solutions for a wide range of products. Whether spices, tea, delicatessen specialities or other domestic products - at LESER you get the perfect packaging for a variety of products from the gourmet sector. Contact us for a personal consultation!

The insert, which is tailored to the product, fixes your products in the box and thus protects them perfectly. Find out about the different packaging for various spices and specialities in jars!

To LESER spice packaging!

The perfect packaging inlay
for your product

Depending on the requirements of your product, LESER offers you a number of inlay variants to choose from, which optimally protect the article, but which also offer visual added value and can contribute to an attractive product presentation.

Find out more about our inlay variants here!

Be amazed at the sophistication of these folding boxes, which require hardly any storage space but become an absolute eye-catcher when erected. This type of box construction is the innovative packaging solution for a wide variety of products.
The magnetic boxes are delivered in folded form and thus save high transport and storage costs. The construction of the magnetic boxes is very simple. Due to the four self-adhesive surfaces, the box remains stable and compact after assembly. The boxes made of 1200g/sqm cardboard are really impressive. Thanks to their magnetic closure, the smart folding boxes can be opened and closed again indefinitely. This practical application enables and promotes the reuse and recycling of the packaging and thus supports the principle of sustainability. Another positive effect of these boxes is the possibility of generating long-term recognition among customers due to their long retention and additional benefits.

Learn more about our folding cartons!

If you want to offer products that are specially designed for a particular theme or event, you can use a talking packaging design to showcase your goods perfectly. Attract more attention from your customers with exciting, expressive and creative packaging! Arouse curiosity and anticipation for the unboxing of the themed gifts! Or design a completely individual packaging that best represents your product and brand and becomes your advertising medium. Draw attention to your offer and arouse interest in your very special product among potential customers!

Customised packaging is also a wonderful way to generate long-term recognition and build up your own image. After all, a high-quality cardboard box not only has an effect during the buying process - it is not uncommon for it to continue to be used long after the product has been unpacked and possibly used up. It is therefore worthwhile to create and use packaging that both convinces the customer to make a purchase, but is also visually appealing and of high quality to become a helper in everyday life, for example to continue to give pleasure as a storage box for a wide variety of items.

In order to design an eye-catching packaging that stands out from the crowd, you have a variety of options at LESER. Our finishing processes leave plenty of room for creative ideas and optimally round off your packaging concept. Learn more about the different techniques on our interactive page for finishing & printing and contact us for a personal consultation!

Our cardboard boxes are manufactured using state-of-the-art production processes directly at our site in Lahr/Black Forest. In the process, we are increasingly developing environmentally friendly packaging concepts consisting of sustainable materials in order to manage natural resources responsibly. The development and production of high-quality cardboard packaging in Germany offers the advantage of shortening logistics chains, but also being close to the customer.